What is the purely-positive promise and why is it cruelty free?
PURELY POSITIVE
With our Purely Positive Promise you can be confident we’ve got the health of your scalp, roots and strands at the heart of everything we do. Grow Gorgeous formulations nurture and nourish with intelligent haircare technology and are proudly vegan-friendly, and cruelty-free.
Our
products are formulated without:
- Parabens
- Sulfates
- Silicones
- Phthalates
- Mineral Oil
SCIENCE AT THE ROOT
Harnessing the best in high-performance actives and signature ingredients, Amino Acids, Allantoin, Caffeine, Ceramide and Hyaluronic Acid, results last so much longer than a first impression!
Scalp and roots are nurtured to optimum health
with skincare grade ingredients, while lengths are nourished to look and feel
their best with advanced haircare technology.
NURTURE YOUR SCALP
Healthy hair starts from the roots! Nurture your scalp with skincare ingredients which provide hydration and aid skin barrier function, helping to protect from moisture loss for a healthy looking scalp - encouraging optimal root response.
NATURAL INGREDIENTS
RED CLOVER FLOWER EXTRACT
Reinvigorates roots for a full-bodied, voluminous appearance. As part of an ingredient complex, it supports the anchoring of hair fibres into the scalp, supporting the hair growth cycle by maintaining the structure of hair follicles - which helps reduce hair fall.
Found in:
- Hair Growth Serum Intense
- Hair Growth Serum
COCONUT OIL
Conditions and smooths hair, restoring suppleness and natural shine. It conditions the scalp and penetrates inside the hair shaft to nourish strands helping dry damaged hair look and feel healthier.
Found in:
- Thickening Hair & Scalp Mask Intense
- Intensely Gorgeous Trio
CHIA SEED OIL
Helps restore natural gloss and shine by smoothing and nourishing strands. Chia Seeds are made up of 20% protein which is essential for healthy hair growth and is rich in Omega 3 fatty acids to help hydrate.
Found in:
- Repair Shampoo
- Repair Conditioner