Lifestyle

7 Things People Love About GG

This June, we’re celebrating turning 7! Join the party and celebrate with us. How? We’re giving you daily offers for gorgeous, healthy hair!  Simply follow us on social to get the daily deals. Read on to discover 7 things people love about GG and delve more into our history and roots.

Get to know 7 things people love about GG!

  1. Formulated by haircare experts. Tried, tested, and loved by hundreds of gorgeous women. Our haircare heroes are perfect for all hair types and concerns. It’s our mission to help every woman fulfill her desire for fuller, thicker, healthier-looking hair! Find your perfect range today.
  2. We are the Intelligent Haircare experts, founded in 2013.
  3. We’re proudly vegan friendly and cruelty-free. Discover more about our Purely Positive Formula.
  4. Our most iconic products are our Hair Growth Serums, containing caffeine-enriched formulas to boost fullness and overall health. Click to discover our amazing hair diary transformations and see the results for yourself! We guarantee you’ll be impressed!

5. You’ll find our gorgeous signature GG scent in all of our products.

6. Our Curl Defining Leave-In Butter recently won the category of best Afro Conditioner in Woman & Home’s 2020 Hair Awards. Hairstylist to the stars Jennie Roberts gave her verdict: “Gives Amazing long-lasting curl definition – mine were left looking bouncy all day!” Our Curl Butter has also recently won the Best New Hair Product in the 2020 Pure Beauty Global Awards.

It’s vegan-friendly and formulated with curl technology to define texture, camellia oil to smooth and cocoa butter to deeply nourish.

86% of women agree their curls felt defined for longer!*

7. We have 37k followers on Instagram and we love to share all the latest hairspo, trends, and all the latest tips and tricks. From weekly Wind Down Wednesday sessions to exclusive competitions, our hair experts are on hand for all your hair needs! If you’re in need of some more inspo, then head over to our revamped YouTube Channel to discover how all your GG favorites are made, how to use our Hair Growth Serums, and more! Connect with us!

Get to know our roots!

You’ve read about some of the reasons our Intelligent Haircare regimes are loved by hundreds of gorgeous women. Now it’s time to discover a bit more about our roots.

GG was conceived by skin care specialists and formulated by haircare experts with the need to help every woman fulfill her desire for fuller, thicker, healthier-looking hair. We’re not about temporary fixes, but rather focusing on boosting hair and scalp health from within, meaning gorgeous hair lasts so much longer than a first impression.

Science has always been at the root of everything we do, nurturing hair and scalp with skincare grade ingredients and advanced haircare technology. Our formulas are infused with an expert blend of some of the industry’s hottest ingredients including boosting Biotin and Caffeine. Discover more about their benefits here.

Did you know we were originally founded by Deceim back in 2013? Here’s the full history behind our roots…

2013: GG was founded by Deceim specializing in science-based hair growth serum.

2015: Our Hair Growth Serum reached the No.2 haircare brand in Boots.

2016: Acquired by THG and we expanded our ranges.

2018: Established regime focused haircare.

2019: We redefined our roots! Launching 6 Intelligent Haircare Regimes for gorgeous, healthy hair!

2020: Launched our Repair Heat Protection Leave-In Oil… and more to come!

Get to know our family!

We empower you to embody your expressive confidence and embrace your individuality. GG girls turn heads and let their hair do the talking. Forget about looking for hair inspo, with us you become the inspiration! Like our Curl friend @ghaniancurls Discover more of our favorite influencers and their hair journey over on our YouTube channel. 

*Based on independent user trial.



Meghann Thorp

Meghann Thorp

Writer and expert


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