The Hair Lab

Ingredient IQ: Biotin

Have you ever had a really bad haircut or braved the big chop and then instantly regretted it? We’ve all been there and we know that feeling when you wish for your hair to grow quickly so you’re back to looking and feeling like your usual gorgeous self. But what’s a girl to do? Come to Grow Gorgeous! We have a variety of products which can help you achieve visibly thicker, fuller, healthier hair in no time! Our products have a whole range of active ingredients to help visibly improve hair health, including one of the industry’s hottest haircare ingredients – Biotin!

What is Biotin and why is it so important for healthy hair growth?

Biotin is a B vitamin that it is thought to be essential for healthy hair growth. Although our body produces Biotin naturally, ensuring we have the right levels of Biotin can be difficult and so supplementing this with products which include Biotin, such as the Thickening Hair and Scalp Mask Intense, can encourage healthy hair growth. It also helps to keep your scalp moisturised and assists in feeding strands with essential nutrients for stronger, healthier looking hair.

Biotin naturally reacts with enzymes in our hair cells that produce Amino Acids in our body. As hair fibre is mainly made up of a protein called ‘keratin’, our hair needs those amino acids to build hair fibre so it is strong and will not become dry or snap off.

Biotin also aids the body in breaking down foods and releasing energy and improving the circulation of blood throughout the body. If the scalp has adequate blood circulation, hair follicles are healthier and hair is supported to reduce hair breakage for fuller hair, healthier looking strands.

How to incorporate biotin into your hair care routine

At Grow Gorgeous, we have created a handful of products to help you get Biotin into your hair care routine to make sure your hair is as healthy as it can be.

Hair Density Shampoo & Conditioner Intense thoroughly cleanse hair of any impurities, as well as breathing a wave of Caffeine and Biotin into the tresses to get that glorious, thick, silky-soft hair you’ve been longing for.

Hair Growth Serum Intense is a daily treatment which is applied directly to the scalp to promote thicker, fuller straight from the hair follicle. The inclusion of Biotin helps provide you with those all-important vitamins to get healthy, fuller strands.

Back into The Roots is a product designed to exclusively be applied directly on the scalp, rather than the ends of hair. It works to bring your roots back to life by stimulating and uplifting roots to give your hair a voluminous bounce. The additional advantage of Biotin being an ingredient gives your hair those additional nutrients to make it glow.

Thickening Hair and Scalp Mask Intense is a nourishing hair treatment which moisturises the scalp, with both Caffeine and Biotin giving tresses a boost at the roots. It provides Amino Acids, Coconut Oil and Hyaluronic Acid to moisturise the hair and scalp as well as promoting hair thickness and volume.


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Kate Ellis

Kate Ellis

Writer and expert

Just your typical girl loving haircare, fashion, pizza and travelling. Luckily that means I'm always on the look out for the latest trends and styles to switch things up, which I can share with you GG girls!

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