The Hair Lab

NEW: Grow Gorgeous Intelligent Haircare

Welcome to your new Grow Gorgeous!

Grow Gorgeous was born from the need to help everyone fulfil their desire for healthier. We’re not about temporary fixes, we focus on boosting hair and scalp health from within so you can have gorgeous hair from root to tip!

Intelligent haircare from root to tip

Our new formulas are loaded with the industry’s most effective skincare-grade ingredients, developed by specialist scientists, created for all:

  • Amino acids
  • Allantoin
  • Caffeine
  • Ceramide
  • Hyaluronic acid

Expertly formulated for visibly fuller, thicker, healthier hair that long outlasts the first impression.

Our Purely Positive Promise to you

So you can be confident that we’ve included only the best, most effective ingredients in our formulas. Free-from parabens, phthalates, sulphates, silicone and mineral, we’ve got the health of your scalp, roots and tresses at the heart of everything we do. Our NEW formulations are proudly vegan-friendly and gluten-free.

Expressive confidence

We want you to embody your own expressive confidence through healthier looking hair and a nourished scalp for hair that lasts longer than a first impression.

Trusted intelligent haircare

We know our iconic hair growth serums have quite the cult following, which is why we’ve made a few tweaks to the formulas alongside our scientists for the same great benefits with enhanced ingredients.

Original Hair Density Serum

90% agree hair was fuller within 12 weeks

What’s new?

  • Allantoin soothes, moisturises and conditions hair and scalp.
  • The skincare saviour, Hyaluronic Acid, helps smooth and moisturise hair for a silky soft finish.
  • Biomimetic Peptide combined with Red Clover Extract, designed to reinvigorate roots for full-bodied volume.

Intense Hair Growth Serum

Up to 13% thicker strands in just 4 weeks

What’s new?

  • Organic Pea Sprout Extract restores hair vitality for thicker and denser strands.
  • Our Botanical Complex, a combination of Chinese Scullcap, Soy and Wheat Sprouts to boost roots and improve hair condition.
  • Larch Tree and Green Tea Blend to re-energise scalp for denser and healthier-looking hair.
  • Caffeine wakes up roots with a stimulating boost.

Introducing 6 new ranges…

We now have a range to suit every single hair type, hair concern and lifestyle so you can nourish your hair health from root-to-tip.


For glossy, manageable, healthy-looking hair including NEW pH balancing Shampoo and Conditioner, a shine-enhancing Overnight Mask and fibre-sealing Split End Treatment.


For protected, healthy-looking, radiant hair including our detoxifying Scalp Scrub and our NEW anti-pollution Shampoo and Conditioner.


For supple, revitalized, stronger-feeling hair including our rescue Shampoo and Conditioner and NEW heat rescue Hair and Scalp Mask.


For fuller, thicker, healthy-looking hair. Our iconic trio, reformulated to give you even better results including our Thickening Shampoo and Conditioner and Intensely Thickening Hair and Scalp Mask.


Four bouncy, full-bodied, healthy-looking hair including our Stimulating Root Primer, Bodifying Shampoo, NEW Bodifying Conditioner and Leave-In Serum.


For frizz-free, bouncy, healthy hair including three NEW products, our defining Shampoo, Conditioner, Leave-In Butter and trusted Cleansing Conditioner.

So what are you waiting for, find your perfect Grow Gorgeous Haircare range today for your best hair yet.

Tilly Doody-Henshaw

Tilly Doody-Henshaw

Writer and expert

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