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PURELY POSITIVE

With our Purely PositivePromise you can be confident we’ve got the health of your scalp, roots and strands at the heart of everything we do. Grow Gorgeous formulations nurture and nourish with intelligent haircare technology and are proudly vegan-friendly, and cruelty-free.

Our products are formulated without:

  • Parabens
  • Sulphates
  • Silicones
  • Phthalates
  • Mineral Oil

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