GREAT DAYS START WITH GREAT HAIR
Calling all curly girls! Ever wondered how to transform your texture from wild and unpredictable to defined and bouncy? Whatever your curl code, the difference between battling and embracing your hair type lies in an effective routine. The right haircare products empower you to celebrate your beautiful natural texture and let your unique beauty personality shine, so you can focus on having a great day.
WHAT’S THE SECRET?
Ready to transform your relationship with your hair? If there’s just one product you need to tame your curls, waves and coils with minimal effort it’s Grow Gorgeous Curl Defining Leave-In Butter. This award-winning hydrator, as featured on Huda Beauty, harnesses powerful curl technology to provide long-lasting definition and deeply nourish strands for manageable, infallible texture. Consider it the ultimate savior for unruly, lacklustre curls.
BELIEVE THE HYPE
Widely recognized as a hero product for textured hair in need of a boost, Grow Gorgeous Curl Defining Leave-in Butter has recently scooped a number of coveted beauty awards, including:
BEST NEW HAIRCARE PRODUCT at PURE BEAUTY’S 2020 GLOBAL AWARDS
BEST AFRO CONDITIONER at WOMAN & HOME’S 2020 HAIR AWARDS
BEST CURL DEFINER at GRAZIA’S 2020 SUMMER BEAUTY AWARDS
Woman & Home praised the product’s ‘amazing long-lasting curl definition’, while Grazia commented that ‘it does a brilliant job of keeping hair hydrated and curls defined’.
HOW DOES IT WORK?
Our Curl Defining Leave-in Butter is packed with nutrient-rich ingredients that empower curls to reach their optimum potential:
Caffeine stimulates follicles, gives roots a stimulating boost and thickens sparse strands
Hyaluronic Acid locks in moisture and restores vitality
Wheat Extract and Camellia Oil tame frizz and enhance natural texture
Cocoa Butter intensely nourishes and conditions to promote suppleness and manageability
Wheat and Soy Amino Acids, natural alternatives to keratin, smooth strands and add mirror-like shine
A COMPLETE REGIME
Developed to work together in harmony, the products in our Curl range give textured hair the glossy definition it needs to thrive.
Every curly girl knows the importance of a good wash day. Our Curl Defining Shampoo locks in moisture as it gently cleanses, so there’s no danger of stripping the hair and scalp of natural oils, while our Curl Defining Conditioner provides deep nourishment to thirsty tresses.
Prefer the co-wash method? Reach for our Curl Defining Cleansing Conditioner and revive your curls in minutes.
SHOW US YOUR CURLS
We love to see how our products are transforming your hair. Show off your Grow Gorgeous glow up on Instagram and tag us for a chance to feature.